My Story
I've spent about a decade working across Telstra, Westpac, Tabcorp and agencies including M&C Saatchi and McCann Health — running campaigns, go-to-market strategy, and building the digital pieces behind them. The part I care most about is the data: CRM behaviour, pattern recognition, audience segmentation, targeted research, and SEO.
Areas of Focus
01
CRM Behaviour
02
Understanding how individuals interact with brands through detailed customer relationship management analysis.
Pattern Recognition
03
Targeted Research
04
Identifying recurring trends and anomalies in large-scale datasets to inform strategic decision-making.
Deep-dive qualitative and quantitative research to uncover the specific motivations and needs of target audiences.
SEO
Optimizing digital presence through search engine optimization to ensure visibility and relevance in a crowded market.